In today’s tech-driven world, many companies have been focusing their marketing efforts mainly on the internet, social media, mobile, and television marketing. While this is […]
In today’s tech-driven world, many companies have been focusing their marketing efforts mainly on the internet, social media, mobile, and television marketing. While this is very important and should not be neglected, it is also important to consider other forms of marketing that will help you connect with customers more directly. Many small businesses, in particular, don’t realize the tremendous impact that promotional products can have on their company’s success. Here are some of the most important reasons why you should invest in promotional products.
- It’s an easy way to thank your best customers and develop loyalty.
Developing repeat customers is an incredibly important component to the success of your business. If a client makes a particularly large order, or an investor makes a large donation, saying thank you with a promotional product is an easy way to show them how much you appreciate their business, and keep them coming back without seeming overtly desperate. Including a handwritten note with a box of small goodies such as customized company candies, pens, flash drives, or t-shirts is a great little personal touch.
- It can raise brand awareness and show customers that you’re approachable.
If you have a big trade show or other event coming up, you will want to make sure that attendees leave knowing exactly who your business is and what you do. One of the easiest ways to do this is to offer high-quality promotional products at your booth. This will attract people to talk to you, and then you’ll have a great opportunity to talk up the benefits of your business. They’ll then leave with a product that keeps your business on their minds, and they will have positive memories of interacting with your brand in a more personal way.
- Promotional products can keep on increasing brand awareness through word-of-mouth.
If your customer purchases or is given a promotional product that they use on a regular basis, other people in their lives will start to notice. They’ll then ask questions about the brand, and your brand awareness will grow exponentially and make a lasting impression. This kind of recognition ‘s hard to get through more traditional forms of advertising, such as print or radio. Word-of-mouth is also an excellent way to attract new customers because it works within a demographic that you’ve already targeted and know has an interest in your products.